GREENWASHING

 

what is greenwashing?

Greenwashing is when a company hides the pollution in their product what they are trying to sell. This is bad because it makes people think differently and make them buy the product without them knowing how bad it can pollute the world.

 

 

 

 

 

This is a poster of greenwashing because the flowers show that it looks eco-friendly. The trees and animals also make the car look like it doesn't harm the environment when the car actually does.

 

List of greenwashing Organisations and products

1. Car companies/ cars

 

2. Aeroplane creators/ Aeroplanes

 

3. Factories

 

4. Restaurants/ Food Products

 

5. Power generators

 

6. Nappies

 

7. And loads of others!

 

All these are using greenwashing to help improve their sales and trick people into thinking that its eco- friendly.

 

Why is greenwashing a problem?

This character below is a mascot of greenwashing and makes it look like people are nice with the environment. As you can see from the character, he is holding a paintbrush with green paint. This is showing that he is greenwashing products to make them look environmentally friendly. They also put a halo on his head to make him look innocent and saying that it is the truth when it isn't.

 

 Greenwashing History

 In the mid 1960s, the environmental movement gained momentum. This popularity prompted many companies to create a new green image through advertising. Jerry Mander, a former Madison advertising executive, called this new form of advertising "Eco pornography." this means that this man was totally against greenwashing.